How does programmatic ads work?
Programmatic advertising is that not just targeting is set, but the conditions under which the advertisement is displayed. For example, users located in country A who use media in language B, plus demographic criteria, etc.
So the settings “say” the advertising system does not “buy advertising space here”, but “show this advertising material if this or that condition is met and user characteristics are present.
Programmatic technology allows you to go beyond Google, Facebook, etc., and reach the intended audience through other advertising channels: radio, TV, out-of-home digital stands, and by selecting the latter by radius or zip code around the desired places.
This allows you to deliver advertising messages very specifically to almost any target group. B2C and B2B.
In addition, Programmatic has very good analysis capabilities = we can accurately analyze what type of users are making high-quality conversions.
Benefits of programmatic advertising
Omni channel customer reach
High-quality traffic and leads
Real-time analysis & optimization
Data management from one source
Programmatic advertising process
How we as your programmatic ad agency work on your project
to reach goals and generate leads:
- Definition of Potential Customers and Strategy
We define the target audience according to your business’ aim for the particular project and ad campaign
- Creation of media materials
We create programmatic ads in a variety of formats and designs in order to build customized visibility on the various channels and deliver for a specific audience
- Programmatic Media Buying
The next step is to select and prepare advertising space to build a reach according to target audience definition and strategy
- Analysis and Improvements
We analyze customer behavior in real-time, make adjustments and customization of creatives and settings. Thus, we reach and activate the target group at the best possible time, in the right context
- Finding similar / look-a-like audiences
Analysis of the collected data allows us to find similar audiences you couldn’t reach before. Above all, this informed targeting optimizes your media spend and lowers your acquisition costs.
- Adjustment of Target Audiences
Run successful ad sets, getting conversions and leads