Capabilities

Technology, workflows and ongoing support in one place

Our process

We start by understanding your business

01

Discovery & specification

We define the goals, user roles, data structure, existing workflows, integrations and measurable success criteria.

02

Development & integration

We build the backend, frontend, database, admin areas and APIs, then connect the system to your real working environment.

03

Operation & continuous development

After launch, we take care of stability, performance, new features, security and long-term modernisation.

About the company 17+ years in business

Zaltsman Media

We develop websites, CRM systems, learning platforms, automation tools and digital products for businesses across Europe. Our approach is thoughtful, technically rigorous and commercially focused: we build systems that simplify real business processes.

17+
Years of experience
200+ Projects
50+ Clients
The Zaltsman Media team

Regina CEO & Mark CTO

We work with clients in Germany, Spain and other European markets. Our strongest work sits at the intersection of design, development, automation and commercial thinking.

Selected work

Digital products that look refined and work reliably in everyday use.

Restaurant management web app
Web App

Restaurant management web app

An interactive prototype for managing tables, reservations, orders and billing in day-to-day restaurant operations.

Medical practice management app
Healthcare App

Medical practice management app

A digital application designed to make daily work in a medical practice calmer, faster and better organised.

Maison Plush Paris e-commerce project
E-Commerce

Online store for Maison Plush Paris

A digital platform for an exclusive boutique, with premium product presentation and carefully considered interactions.

Smart home app
Mobile App

Smart home control app

A central interface for managing a connected home.

CRM platform for education management
CRM Development

CRM platform for education management

Courses, planning, analytics and progress tracking within one structured workspace.

Website for a real estate agency
Real Estate

Website for a real estate agency

Streamlined navigation, premium property presentation and clear user journeys.

Website for an automotive repair service
Web Design

Website for an automotive repair service

A clear presentation of services, the repair process and ways to get in touch.

Technologies

A dependable technology stack for stable digital systems

We use proven technologies that remain dependable in production, scale well as requirements grow and support efficient long-term maintenance.

Frontend Development

React

React

Interactive interfaces, dashboards and complex user experiences.

Vue.js

Vue.js

Lean frontends for admin panels, portals and web applications.

Tailwind CSS

Tailwind CSS

Precise UI systems with consistent design and efficient implementation.

Next.js

Next.js

Production-ready React applications with strong performance.

Backend & APIs

Node.js

Node.js

Server-side JavaScript applications, APIs and integrations.

Laravel

Laravel

CRM and ERP systems, customer portals, admin panels and custom business logic.

Python

Python

Data processing, automation, scripting and AI-enabled workflows.

GraphQL

GraphQL

Flexible APIs for precise data exchange between systems.

Databases & infrastructure

Cloud Hosting

Cloud

Hosting, servers, deployments and production-grade infrastructure.

MongoDB

MongoDB

NoSQL data storage for flexible data models and modern applications.

PostgreSQL

PostgreSQL

Relational databases for reliable business logic and reporting.

Docker

Docker

Reproducible environments for development, deployment and maintenance.

Client reviews

“The collaboration was clear, organised and reliable. Every agreement and deadline was honoured, and changes were handled professionally throughout production.”

Goar Ayvazyan
Goar Ayvazyan2 months ago

“Regina is a true expert in the digital field. She helped me develop a comprehensive strategy for my online business and gave me highly practical recommendations.”

Elena Gonzalez
Elena Gonzalez3 months ago

“Ms Zaltsman helped me far more than I expected. As someone who works in the industry, I know exactly what matters, and I can confidently confirm her expertise.”

Daniel Neuberger
Daniel Neuberger4 months ago

“The course was detailed and easy to follow. Regina patiently explained how Google Ads works and how to manage campaigns with confidence.”

Yulia Atlasova
Yulia Atlasova2 months ago

“Thank you for the seminar. It included a wealth of useful information for beginners and for people who already work with digital advertising.”

Anastasiya Golubkina
Anastasiya Golubkina4 months ago

“Thanks to Regina Zaltsman’s professional work, our organisation was able to secure a Google Ad Grant. We are very pleased with the result.”

Anastasia Shik
Anastasia Shik6 months ago

Our clients

Frequently asked questions

What businesses want to know before investing in custom software

Many businesses recognise that their current processes have room for improvement, yet the right starting point is often unclear. That is exactly what the first conversation is for: together, we clarify your goals, the likely scope, the business value and the available technical options.

We know our processes could work better. Where should we start?

That is a very common starting point. Many projects begin without a finished specification. Instead, the team simply knows there are too many spreadsheets, manual steps, duplicate entries or unclear responsibilities.

We first look at your most important workflows and identify where digitalisation will create the greatest value. A focused first phase often delivers more than trying to build an oversized system all at once.

Can you advise us before development begins?

Yes. Strong preparation is especially important in custom software projects. Before making technical decisions, we clarify the goals, user groups, data sources, responsibilities, existing systems and potential risks.

This creates a realistic delivery plan focused on the features your team genuinely needs, while keeping future maintenance clear and manageable.

How do we make sure our team actually uses the new software?

Software succeeds when it makes everyday work easier. We therefore design around the people who will use it, with intuitive interfaces, clear roles, efficient workflows and logic that fits naturally into established working habits.

Where appropriate, we introduce the system in stages: core features first, followed by carefully planned extensions. This gives your team time to adopt, test and integrate the new solution into daily work.

Do we need to know exactly what should be built from a technical perspective?

You only need to explain your workflows, goals and current challenges. We translate those requirements into a technical structure covering data, roles, interfaces, integrations and future extensions.

We explain technical decisions in clear, practical terms, giving your team the confidence to make sound decisions without needing an in-house software department.

Can existing spreadsheets, legacy databases or standalone tools be migrated?

In many cases, yes. We review the available data, assess its structure and quality, and determine the best way to migrate it into the new system.

A successful migration involves more than importing files. It often includes organising the data, identifying duplicates, standardising field names and creating a structure that remains clear and useful over time.

Can we keep our existing systems and extend only what is needed?

Yes. Many projects can build effectively on the systems already in place. We can add integrations, extensions, dashboards, portals or automation around your existing setup.

Our goal is a pragmatic solution that introduces the right improvements while keeping disruption under control. Your current operations remain stable, and the transition becomes easier for the team to manage.

How can we tell whether custom software makes financial sense?

Custom software creates particular value where time is lost every day through manual data entry, duplicate maintenance, errors, inconsistent information, missing reports or disconnected systems.

We assess the development cost alongside the operational value: reduced workload, clearer oversight, faster processes, fewer errors and stronger information for decision-making.

How should we compare proposals from different agencies?

The final price matters, as does the scope behind it: discovery, UX, development, testing, documentation, handover, support, maintenance, security and future scalability.

We define the scope transparently and explain which features belong in the first phase and which can follow later. This helps you compare proposals based on delivery quality as well as price.

What happens when requirements change during the project?

Changing requirements are a normal part of software projects, as new details often emerge during delivery. The key is to manage them clearly: what remains within the agreed scope, what represents a valuable extension and what belongs in a later phase.

We review changes openly and prioritise them together, keeping the project focused, transparent and under control.

Can smaller businesses or individual departments start with custom software?

Ja. Eine gute Lösung muss nicht sofort ein großes Unternehmenssystem sein. Oft beginnt Individualsoftware mit einem klar abgegrenzten Bereich: Buchungen, interne Freigaben, Clientsverwaltung, Dokumente, Reporting, Lager, Rechnungen oder ein spezieller Workflow.

With a well-planned foundation, the system can grow alongside your business. This keeps the initial investment manageable while creating a reliable long-term technical base.

Do you address data protection, security and access rights from the outset?

Yes. In CRM and ERP systems, customer portals, medical applications, internal databases and document workflows, roles, permissions, access levels and technical security need to be planned from the beginning.

We protect sensitive information and ensure that each user can access only the areas and data relevant to their role.

Can AI features help without changing the entire business?

Yes. AI can start with small, clearly defined features such as summaries, document analysis, recommendations, internal assistants, automated classification or support assistance.

We identify where AI creates genuine value and where conventional automation is the better fit. The goal is a practical tool that makes your team’s work easier.

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